I loved that video showcasing the Ara project / PhoneBloks…. Such a great idea and a fantastic way to un program the obsolescence. I remembers reading a book from Barnes where the richest men in 2030 are the ones selling the most sustainable goods. C’mon, Forbes 500, let’s get on it. As usual, one good move creates a domino effect, and once you start doing good and right, it’s hard to go back to old and destructive XX century ways. According to this week news, Google is taking this project seriously and a release in 2015 is mentioned in a few papers.