Clement Charles

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Archive for the ‘Media & Communications’ Category

October 8th, 2013 by Clement Charles

INvest in the future instead of managing degrowth

I followed yesterday the complete and exciting presentation of Guy Crevier, CEO of La Presse, a group that holds multiple titles in Canada.

As any paper business, times were not very happy a few semesters ago.  “It’s not very fun to manage de-growth. A vicious circle is not exciting”  says Guy. So the company decided to invest in the future, invest in digital.

 Their survey shows that people need information, but need to be suitable for current consumption practices. For Crevier, “tablet are becoming a medium, a delivery platform, in itself – even more with its quicker than ever penetration rate”.  In its perspective, to provide “free information is now compulsory”. He adds that “paywall are only right with global brands, with large audience an very unique content, for people that can invest the cost of subscription, often covered by professional expenses” . So it may for the NYT or the WSJ, but not with the rest : /
He adds that paywall – does not allow to touchy the 16-25 generation, just an other way to touch the 50+ generation that does not really interested advertisers anymore. Need to do something else. Interesting take.  In “La Presse” perspective, the strategy of “mirroring” websites to those new devices is not relevant. “To create a new medium, we’ve invested 40 M CAN$ put 100 people in a lab and worked closely with Apple people.”
You knew innovation cost money. Now, you know how much.
Evernote Camera Roll 20131007 163807
Numbers are big, but always a lot smaller for having a printing plant with all the associated permanent OpEx to run that business. So, it is a digital plant, than can scale as much as needed,, with no limitation.
It imposes new ways to create story telling.
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Various ways to browse the content, to see other things or to share what’s more important. Also, it is needed to propose ways to access other services, while not going out of the application, to , for example, get some eCommerce services (buy movie ticket or reviewed fine foods products). On side, this could also lead the way to eCommerce that could lead to new stream of revenue for publishers – I have said it and wrote it, many times.
Ads needs to be different too.
Evernote Camera Roll 20131007 163810
Have some interactive elements, with little games inserted on the ads. Based on their study, 100% of users did use the game and all of them remembered the brand.  Interesting, although the attention that you have in a focus group is very different from the one that you get when people use the product on the side on their day to day life.
Logically, those interactive ads are a lot more efficient. And the can now be sold, with the proof of usage, to prices that are closed from print pages price, without having all the “physical” costs associated to print ! Impressive ! !  Crevier adds that 5 out 7 users do confirm that  viewing and playing with ads it part of their “pleasure of using the apps”.
The impact is unique . And measurable.
Evernote Camera Roll 20131007 163804Evernote Camera Roll 20131007 163809
Why is it free ? They boast 300’000 subs today. If payment was needed to access content, they would have invested the same amount of money , and possible, have had 25’000. Not enough to be a mass media to advertisers.
Also, the growth potential is huge, and they believe its a new medium in itself, and it will be the dominant medium in the future. Target to transfer 80% of paper revenue to digital and tablet edition. One day, print edition will stop, and we will spare 100M $ per year – not money in the core business, which is to produce good content, but to side spent such as print, distribution and plant management.
I was happy to see a traditional news publisher demonstrating success and being sincerely optimistic about the coming times. Future is bright, but you have to believe in it ; )
Picture of slides with iPhone, from the floor, so please excuse medium quality.
October 7th, 2013 by Clement Charles

Tablet publishing – do’s and don’t, with Mario Garcia

I had the opportunity to see Mario speaking in Kyiv, last year. An impressive presentation. With 40 years of experience in the field, the guy is not very young, but it clearly has some of the most innovative and modern ideas in the field. A lot more dynamic and energetic than many young players lamenting about the “good old days”.
As usual, Garcia starts its conference with a rapid reminder of how recent the tablet are, as iPad arrived in 2009-2010.
For Garcia, tablet are a great tool for the industry. To do so, and provide great product to end users, you have to hire a tablet editor (which is rarely the case), to really have a dedicated product strategy for this devices, to embed as many multimedia content and interactive elements that you can. “It’s the bast ways to take print to the next level” confirm Garcia, with it’s unique 40 years of background in the industry .
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I really enjoyed its take on the current times we’re experiencing. “We are living the radio days of the tablet” says Garcia, “as radio guys arrived to TV and had to learn to move, similarly the mentality of newspapers is now dominant in tablet but it has to change”. Progressively, you need to provide more photo, more navigation and more attention’s attraction via images and pictorial elements. “Keep that finger happy” says Garcia. “With pops ups, additional information and informative elements… Keep navigation simple, but make it more pictorial.” 
What do we people want in a tablet ? 
“They news updates, curation content, PDF of the print edition”.  The eye-tracking studies for the Ponyter institute confirms it. It also shows that iPad and phones compete for attention, including during work and day hours. Quite recent, as it was precisely perceived as laid back, home / off-work devices in 2012.
“The ones that hit the spot”  
Garcia then shared with the audience some good examples, with “the ones that hit the spot” :
– o globo, the guardian: extension on the DNA, but not a tablet of the
– The Times of London. Pushing the lead story as the most “tablet friendly” stories, not the biggest headlines.
– La Presse, Canada. “Once of the most beatufil ones that you can”. The tablet actually inspired, changed the print edition itself. The same should apply for the writing production process: produce for the mobile, for the digital and then for the print. Further presentation will be from Guy Crevier, CEO of La Presse.
– Berlingske, in Danmark. Two edition per day, with fully pictorial content.
– VG+ Norway –  nothing to do with the print edition.
“Design for the eye, for the brain and for the finger”. 
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The importance of the fully multimedia production process is always more important, as you need to enrich the content is other material. Good to see that my ideas of 2002 are now becoming popular, even if Garcia is still often perceived as a “original innovator” when he actually provides the tips that newsrooms should have discovered on their own in 99 already.

Story telling,. Pop ups. Navigation. Look & feel.  
At the heart of tablet edition, is story telling. “Things change but core mission stays the same: provide great content that will attract audiences and capture their attention”.
More content about the World Publishing Conferences and Table Apps Summit will follow.


October 7th, 2013 by Clement Charles

Transparency – the tesla motors’ way. Exemplar.

I am big promoter of transparency, in a pure and equal form. In that sense, I love the message I received on Sat from Elon Musk regarding the fires in a Tesla model S last Friday. First of all, I liked the sense of the message, and agreed with its content – in a word, shit happens, and in Tesla’s, it does not harm the driver. Secondly, I loved to see the complete email exchange between Tesla’s C-level staff and the unlucky client that got its Model S on fire. Transparency, the way we like, with exemplarity.


The mail is fully reproduced below:

Model S Fire | Blog | Tesla Motors

October 4, 2013
About the Model S fire
By Elon Musk, Chairman, Product Architect & CEO
Earlier this week, a Model S traveling at highway speed struck a large metal object, causing significant damage to the vehicle. A curved section that fell off a semi-trailer was recovered from the roadway near where the accident occurred and, according to the road crew that was on the scene, appears to be the culprit. The geometry of the object caused a powerful lever action as it went under the car, punching upward and impaling the Model S with a peak force
on the order of 25 tons. Only a force of this magnitude would be strong enough to punch a 3 inch diameter hole through the quarter inch armor plate protecting the base of the vehicle.

The Model S owner was nonetheless able to exit the highway as instructed by the onboard alert system, bring the car to a stop and depart the vehicle without injury. A fire caused by the impact began in the front battery module – the battery pack has a total of 16 modules – but was contained to the front section of the car by internal firewalls within the pack. Vents built into the battery pack directed the flames down towards the road and away from the

When the fire department arrived, they observed standard procedure, which was to gain access to the source of the fire by puncturing holes in the top of the battery’s protective metal plate and applying water. For the Model S lithium-ion battery, it was correct to apply water (vs. dry chemical extinguisher), but not to puncture the metal firewall, as the newly created holes allowed the flames to then vent upwards into the front trunk section of the Model S.
Nonetheless, a combination of water followed by dry chemical extinguisher quickly brought the fire to an end.

It is important to note that the fire in the battery was contained to a small section near the front by the internal firewalls built into the pack structure. At no point did fire enter the passenger compartment.

Had a conventional gasoline car encountered the same object on the highway, the result could have been far worse. A typical gasoline car only has a thin metal sheet protecting the underbody, leaving it vulnerable to destruction of the fuel supply lines or fuel tank, which causes a pool of gasoline to form and often burn the entire car to the ground. In contrast, the combustion energy of our battery pack is only about 10% of the energy contained in a gasoline tank and
is divided into 16 modules with firewalls in between. As a consequence, the effective combustion potential is only about 1% that of the fuel in a comparable gasoline sedan.

The nationwide driving statistics make this very clear: there are 150,000 car fires per year according to the National Fire Protection Association, and Americans drive about 3 trillion miles per year according to the Department of Transportation. That equates to 1 vehicle fire for every 20 million miles driven, compared to 1 fire in over 100 million miles for Tesla. This means you are 5 times more likely to experience a fire in a conventional gasoline car than a

For consumers concerned about fire risk, there should be absolutely zero doubt that it is safer to power a car with a battery than a large tank of highly flammable liquid.

— Elon

  Below is our email correspondence with the Model S owner that experienced the fire, reprinted with his permission:

From: robert Carlson
Sent: Thursday, October 03, 2013 12:53 PM
To: Jerome Guillen
Subject: carlson 0389

Mr. Guillen,

Thanks for the support. I completely agree with the assessment to date. I guess you can test for everything, but some other celestial bullet comes along and challenges your design. I agree that the car performed very well under such an extreme test. The batteries went through a controlled burn which the internet images really exaggerates. Anyway, I am still a big fan of your car and look forward to getting back into one. Justin offered a white loaner–thanks. I am also
an investor and have to say that the response I am observing is really supportive of the future for electric vehicles. I was thinking this was bound to happen, just not to me. But now it is out there and probably gets a sigh of relief as a test and risk issue-this “doomsday” event has now been tested, and the design and engineering works.

rob carlson

  On Oct 3, 2013, at 12:29 PM, Jerome Guillen wrote:

Dear Mr. Carlson:

I am the VP of sales and service for Tesla, reporting directly to Elon Musk, Tesla’s CEO.

I am sorry to hear that you experienced a collision in your Model S 2 days ago. We are happy that the Model S performed in such a way that you were not injured in the accident and that nobody else was hurt.

I believe you have been in contact with Justin Samson, our service manager, since the accident. We are following this case extremely closely and we have sent a team of experts to review your vehicle. All indications are that your Model S drove over large, oddly-shaped metal object which impacted the leading edge of the vehicle’s undercarriage and rotated into the underside of the vehicle (“pole vault” effect). This is a highly uncommon occurrence.

Based on our review thus far, we believe that the Model S performed as designed by limiting the resulting fire to the affected zones only. Given the significant intensity of the impact, which managed to pierce the 1/4 inch bottom plate (something that is extremely hard to do), the Model S energy containment functions operated correctly. In particular, the top cover of the battery provided a strong barrier and there was no apparent propagation of the fire into
the cabin. This ensured cabin integrity and occupant safety, which remains our most important goal.

We very much appreciate your support, patience and understanding while we proceed with the investigation. Justin keeps me closely informed. Please feel free to contact me directly, if you have any question or concern.

Best regards,
Jerome Guillen I VP, WW sales and service

  Tesla Motors | 3500 Deer Creek Road | Palo Alto, CA 94304
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September 4th, 2013 by Clement Charles

Getting ready for ITU Telecom World 2013

ITU Telecom World has always been an important miles stones in my life, both as a doer and thinker.

Following last year kind invite, I accepted to participate  to this year event and speak in a few conf and panels.

A very hot topic and interesting would be :  “How can World Citizens Ensure their Privacy in a Digital World?” at

We will be covering questions like-

– What should citizens do and what are their rights?-

– What should be the role of Government and Business?-

– How should we ensure this in laws and international standards?


Any inputs you reader would like to provide ? Feel free to post a comment and chat with me on Twitter.

August 30th, 2013 by Clement Charles

4K Ultra hd video is just the beginning

If you think that HD is the fist step of the stairway, you will love this video from tech company NeoLune. 
Get ready for the endless zoom !

August 29th, 2013 by Clement Charles

Everyone In The Tech And TV Industries Is Passing Around This Speech By Kevin Spacey – Business Insider

Everyone In The Tech And TV Industries Is Passing Around This Speech By Kevin Spacey – Business Insider.

Interesting chat from Kevin.

A point that he largely missed (or was edited) is the major difference between the big crowd TV broadcasters and Netflix, which is the ownership and the use of big data by the US movie streaming company. A data that others don’t have, and would actually not really use the right way if they had it.

Check this great article from GigaOM on the successful launch of the series  “Orange in the New Black”.

August 26th, 2013 by Clement Charles

WAN IFRA regrets decline in UK press freedom (pr)

I hereby reproduce the content of the PR release of WAN IFRA, The World Association of Newspapers and News Publishers (WAN-IFRA). Feel free to share.

Paris, France and Darmstadt, Germany, 26 August 2013

World’s press protests against destruction of Guardian newspaper hard drives and apparent decline in press freedom of UK

The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have protested to Prime Minister David Cameron of the United Kingdom against the actions of government officials that led to the destruction of computer hard drives belonging to the Guardian newspaper last month.

In a letter to Mr Cameron, WAN-IFRA, the global organisation of the world’s press, called on the United Kingdom to reaffirm its commitment to press freedom and “respect the rights of journalists to protect their sources and to create the conditions necessary to ensure the press can continue its crucial role in maintaining free and fair societies, without government interference or intimidation”.

WAN-IFRA expressed its dismay at the government’s decision to pursue the threat of legal action should the Guardian not hand over or destroy computer hard drives, in a bid to prevent the publication of reports based on the leaked files supplied by National Security Agency (NSA) contractor Edward Snowden.

“I am afraid the United Kingdom is progressively losing its place as a world leader in freedom of expression and a free press”, said Vincent Peyrègne, CEO of WAN-IFRA. “That the government felt the need to threaten legal action to block reporting into issues of public interest is deeply distressing and will have a chilling effect on press freedom in the UK and beyond. This is especially pertinent given the information contained in the hard drives was stored elsewhere and destroying them was a symbolic gesture only”.

WAN-IFRA also expressed concern regarding the detention of David Miranda, the partner of Guardian journalist Glenn Greenwald, who has been instrumental in breaking the story on the NSA files, under the UK Terrorism Act of 2000. Mr Miranda had his personal electronic items confiscated and was held for an unprecedented nine-hours without charges being brought against him.

WAN-IFRA has seen an increase in the arrests of journalists under anti-terror legislation in recent years, particularly in countries such as Turkey and Ethiopia.

“It is extremely upsetting that the UK government has used anti-terrorism legislation to detain the partner of the Guardian journalist associated with the Snowden files”, Mr Peyrègne said. 
“WAN-IFRA regards this as a complete misuse of anti-terror legislation.”

“I am calling on the Prime Minister of the UK, in the strongest possible terms, to provide his assurance that the necessary inquiries will be made to ensure that any inference of association between journalism and terrorism is not part of official policy that puts the UK on the same level as Turkey and Ethiopia, whose governments misuse anti-terror legislation to silence critics”.

This most recent protest letter follows a letter to Mr Cameron in April 2013, regarding the proposed Royal Charter on Self Regulation of the Press and the serious questions that remain regarding the future direction of independent press regulation.

Reports suggest that since Lord Justice Leveson’s inquiry into press behaviour, as many as 59 journalists have been arrested under three separate police investigations. None have been convicted and many have spent months on police bail.

The most recent letter can be read at

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

Inquiries to: Larry Kilman, Deputy CEO and Director of Communications and Public Affairs, WAN-IFRA, 96 bis, rue Beaubourg, 75003 Paris France. Tel: +33 1 47 42 85 07. Fax: +33 1 42 78 92 33. Mobile: +33 6 10 28 97 36. E-mail:

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August 24th, 2013 by Clement Charles

The “honest trailer” of Star Trek Into Darkness by ScreenJunkies

Hilarious and well produced.

2’13” “She is there for only for one reason. Euh… Make that too reason”.

Enjoy the week end : )


August 23rd, 2013 by Clement Charles

20 predictions for the next 25 years | Society | The Observer

A nice piece to understand the future already today.

20 predictions for the next 25 years | Society | The Observer.

August 20th, 2013 by Clement Charles

Food and industrial death: 6 minutes of non verbal content to make you speechless.

I came across that great movie today. Enjoy. But do no watch while eating.

Even more happy than usual to be vegetarian.

August 16th, 2013 by Clement Charles

Growing and growing. AllTheContent is expanding. Join the adventure.

I just wanted to share with you a few presentation for 2 reasons.
1 / AllTheContent, my company, is recruiting sales agents in French and English, and looking for beta testing clients of new services.
2/ more trivial, I can test the slide share widget.
Feel to contact me for any question.

August 16th, 2013 by Clement Charles

Speaking at International Radio Festival

The fourth edition of the IRF in Zurich, Switzerland will run from Wed 4th Sep to Sun 8th Sep 2013, taking place once again at the beautiful private castle residence, Schloss Sihlberg in central Zurich.

The 4th annual IRF B2B Forum “World Cafe” will run concurrently to the on-air and event part of the festival, welcoming speakers such as Julian Schweizer, Swiss Online Publishing; Scott Fleischer, Tune-In; Christian Jones, RadioExpress James Cridland; Scott Cohen, The Orchard; Paul Noble, Pop-Up Radio; Alexandre de Senger, Traxx; Olivier de Simone,; Victor Callabero, LDR Interactive; Tim Heineke,; Nikhil Shah, Mixcloud; and Laura Manners,


I will be speaking in the B2B event on the opportunity for radio to resell rights on their content on Friday. Check the link for more information.





August 9th, 2013 by Clement Charles

Capturing and broadcasting odors and aromas with photos and videos

Capturing and broadcasting odors and aromas with photos and videos will be – for sure – an important trend in the decades to come, even in a shorter term. I was passionated by the subject from 99 to 2005, then focused on other “too early” innovation.

Coming back with the idea earlier this year, I was actually sure it existed already by now. Looking for it, there were no products but I found this great piece of content on Protein which talks about such tool. Still a design concept, soon a prototype and not so far from now, on the shelf on your electronic store. Check this article, on Aromastagram | An odor capturing camera imbues your photos with the scent of the moment.

Provide a multi-sensory experiment 

I have always been interested by multi sensory experiences and made a lot of trial / real size test / performance with that in my musical / party organizing years.

Closer from now and from the content industries, in 2005, we did sign a deal, DreamLanes, with France Telecom spin-off that had patent a odor-diffusion tech associated with ambient / nature video. Aromas where artificial flavors and/or essential oils. It could also diffuse steam like fog in the room.  They also had a “consumer product” called Videorama – check the product sheet . We, at AllTheContent, provided the content.

They were actually a lot too early. Most interested content industries were relaxation and…. porn ! They finally repurposed their offer for creating tailor made scent in cars or shops.

June 20th, 2013 by Clement Charles

Interview with IBM Research’s Director John Kelly (June 2013)

Once you’ve passed the little IBM ad at the start, you will enjoy a really interesting interview with Dr. John E. Kelly II, senior VP and director of IBM Research. The most interesting part are in my perspective: the part of IBM’s Watson (the joepardy winning computer), cognitive computing, as well all the newest lab in Nairobi, Kenya and the future of Africa as an important growth market for IBM.

Curated content. Not personally involved into production or content.

June 19th, 2013 by Clement Charles

Google, threaten by… SEO, creates room for competitors

Today, in 2013 it appears to me that we are in a situation not so far from the appearance and emerging domination of Google a bit more than 10 years ago. Indeed, a lot of people today acknowledge that Google is the leading, not to say the only search engine, but does not really provides good results in many cases.

In my perspective, the fact that millions of companies can sell you tricks, features, services, official or not, with or without Google certification, that can improve your ranking into Google services is – in itself  – a proof of the current weakness of the search engine.

Indeed, when there are tricks and techniques that allow you, with cash and investments, to be well positioned in search results, we’re not into algorithmic search anymore. We are into a directory with paid visibility ….A directory exactly like Yahoo! was at the time.

In my perspective, all the recent announcement of Google of the past two years have been bringing sanctions to limit the abuse of SEO. From Panda to Pinguin, the zoo of algorithmic updates shows that Google is well aware of the problem that I am underlining now.

I think customers would also have expected that the search algorithm itself improve as much as a “Google Now” on Android phone, which seems to be the way forward. You would also expect deeper search that encompass the deep web. Finally, the search and discover function of YouTube are surprisingly weak, unrelevant and not updated (… subscribing to channel is not the way you find the long tail content you may be searching for). Well, there are things to do, but it is not there yet.

So in my perspective, SEO and in a lesser way, sponsored links, are the biggest money maker but also the biggest threat on Google search future. In the 2 to 3 years time frame, I would expect Google to be able to provide a “Google Now” types of experiences to desktop (maybe, connected TV) users, while fighting hard against a new group of competitors that used the room currently left by Google to enter the market !

June 17th, 2013 by Clement Charles

Bienvenue au journalisme des objets

La blague est connue de tous les amateurs de politique. « Quelle est la taille de N. Sarkozy ? Un mètre quarante-sept selon les syndicats. Un mètre quatre-vingt-huit selon la police ». Avec le journalisme des objets, ce genre de débat sera rapidement clos. 

L’Internet des objets est souvent décrit comme la prochaine évolution physique du réseau. En effet, chaque objet communiquant ou créateur de données peut devenir connecté, et, ce faisant, devenir une partie de la toile mondiale.

Caméras de surveillance, détecteurs de mouvements ou senseurs divers, les différents types d’outils de mesure qui peuvent se connecter à Internet sont toujours plus nombreux. D’abord fixes, ces instruments deviennent de plus en mobiles (intégration aux véhicules, aux drones, aux appareils nomades).
A mon avis, une grande partie de ces outils sont déjà pertinents dans une démarche journalistique d’enquête et de vérification des faits. Plus largement, ces technologies pourraient aussi être utilisées pour générer des données en masse afin de créer des statistiques valides, sans avoir les limitations traditionnelles des échantillons réduits.

Dans la lignée de la witz citée en titre, l’exemple classique de la manifestation où les organisateurs indiquent une participation de 1 million de personnes alors que la police ou le gouvernement, lui, ne confirme que 200 000 présences, est typiquement une bonne illustration des questions auxquelles le journalisme des objets peut amener des réponses. Des réponses fermes, empiriques, exhaustives et consultables par tous. En effet, de ces deux chiffres, l’un est forcément faux. Mais ce qui paraît le plus probable est que les deux déclarations sont (volontairement) incorrectes et que la vérité numérique est médiane.

Sans attendre aucun développement technologique, il est d’ores et déjà possible de répondre à la question du nombre de manifestants de deux manières. En partant du principe que le nombre de manifestants est de x/m2 (dépendant de la nature du public présent, exemple : lycéens ou familles). Le décompte devient alors possible en accédant à une image exhaustive de la foule au complet à un instant T (avec un drone en survol). Autre alternative : en analysant le flux complet de personnes à un point de passage fixe (webcams privées ou caméras de surveillance).

Utiliser les outils existants pour être précis n’est plus un luxe aujourd’hui. Avec le journalisme des objets, les médias bénéficient d’une nouvelle famille de sources, non-humaines, fiables et ouvertes, qu’ils se doivent d’utiliser.

Clément Charles | ATC News Agency

PS : En réalité, l’ancien président français mesure un mètre soixante-neuf.


Articles in French only : / Retrouvez ici l’article paru dans cominmag, le magazine Suisse des professionnels et médias et de la Communication. Version originale ci-dessous.


June 10th, 2013 by Clement Charles

Full set of personal data on sales, with Frederico Zannier

I had a lot of pleasures of following Frederico Zannier project to sell its own data. He sucessfully closed this week end a first round of 2 733 USD of people that will pay to get part or whole of his data.


On making money with data, Frederico has this great quote

” In 2012, advertising revenue in the United States was around $30 billion. That same year, I made exactly $0 from my own data. But what if I tracked everything myself? Could I at least make a couple bucks back?”

This is just the start of citizens starting to take control of their own data. Get ready !

May 26th, 2013 by Clement Charles

Fight For Transparency Event – Tweeted Reports

I had the opportunity to attend the “Fight For Transparency” event at the Academy of Journalism and Media (AJM) of University of Neuchâtel. The content of the event was really great with high end speakers and very interesting debates. Overall, most of the speakers and the audience agreed the idea that more transparency the better and that transparency can improve democracies, but that such usage of transparency must be done in a deontological, ethical, and ideally transparent, framework in order to serve public goods without impairing personal and corporate privacy. I tweeted intensely during that even and wanted to share with you the most important element that I will personally retain of this day.


A mission for good 


Transparency, a daily battle

“to be legitimate, secrecy must have a public benefit purpose. Time diminish the need for secrecy” Robert G. Picard #transparency #ddj — ClementCharles (@ClementCharles) 24 mai 2013



Some traditional media are also against transparency. For various reasons.

In the end, it is a question of data ownership. Again.

May 11th, 2013 by Clement Charles

Interviewed alongside Ray Kurzweil, Gordon Bell and Brewster Kahle


Capture d’écran 2013-05-11 à 16.46.00


Whaouh ! I had the great chance to be interviewed by award winning documentarist Antoine Viviani… The interview was on big data, quantified society, future of lifeloging and digital immortality. The team was great, and chatting with them, I understood that they conducted a lot of interviews in the US with some my personal heroes and key influencers such as Ray Kurzweil, Gordon Bell and Brewster Kahle. I was honored and impressed to among the interviewees for the film.

Previously, Antoine VIVIANI realize this fantastic interactive transmedia called IN SITU documentary and won some awards from it. You can still view it with its interactive enrichment online the specific Arte sub-site.


Caption (c) Antoine Viviani, Arte 2011.



May 1st, 2013 by Clement Charles

Hypercondrie, la maladie des médias

Molière a popularisé le terme hypocondriaque avec son malade imaginaire. “Une écoute obsessionnelle de son corps amène l’hypocondriaque à interpréter la moindre observation comme le signe d’une maladie grave” dixit Wikipedia. 

A l’inverse, l’hypercondrie est beaucoup moins connue. Elle consiste à imaginer que tout va bien, alors que manifestement, tous les indicateurs confirment le contraire. Mes quinze ans de pratique m’imposent un diagnostic: l’hypercondrie est le Mal des médias traditionnels, plus particulièrement des journaux.

En effet, j’ai passé une partie de ces années à travailler avec des responsables, directeurs et éditeurs de toutes tailles, pour rendre leurs titres plus pertinents pour leur audience, tout en étant plus rentables, et donc plus durables. Dans de nombreux cas, j’ai eu l’impression d’être un oncologue dont les patients, amputés de la langue et du larynx, expliquent avec une voix de vocoder que “le tabac n’a rien à voir avec leur problème de santé”, tout en fumant une clope par un trou en bas de la gorge.

Value VS Revenue

Le cas du patient “journaux” renvoie à cet exemple médical car, vu de l’extérieur, il est clair que le souci n’est pas réellement un problème de revenu (et donc de coûts), mais plutôt un problème de création de valeur (et donc de rôle dans la société ou de stratégie éditoriale). Dans ce sens, les changements cosmétiques, les réductions de personnels à la machette ou le suivisme des modes sont autant de traitements qui limitent la visibilité des symptômes tout en aggravant le mal fondamental.

Cette hypercondrie managériale s’explique par des raisons culturelles: le conservatisme pour préserver les acquis de confort. La recherche de confort à tout prix est un problème largement partagé par les différentes strates de l’entreprise. Elle est contre-productive, car, par définition, les médias ne doivent jamais se sentir à l’aise et être toujours sur la brèche, avec une volonté permanente d’adaptation pour refléter au mieux les attentes forcément évolutives de ses publics cibles. Agréable à court terme, le confort de ne pas envisager de changement ou celui de ne pas se questionner sur le rôle de son média, et plus généralement du journalisme, est le principal fossoyeur du futur de cette industrie.

Passion du statu quo

Ce statu quo a été renforcé par l’aspect générationnel des organigrammes. Alors qu’il est naturel de vouloir, individuellement et à chaque niveau, viser le confort, cette passion du statu quo n’est pas acceptable au niveau des dirigeants, qui ont la mission et la rémunération associée, de penser le futur. Alors que cette mission a été majoritairement ignorée par une génération sortante de dirigeants  dont le seul but était de continuer à faire croître leur capital retraite dans des entreprises en réduction d’effectif, cette erreur handicape toute l’industrie dans sa capacité à se penser, à se renouveler et à s’adapter à un monde dont la mutation s’accélère.

A titre personnel, je ne pense pas que les médias soient condamnés ou qu’ils n’aient plus de raison d’être. A l’inverse, je crois en l’importance d’une information libre pour faire fonctionner une démocratie juste et équitable. Si la fonction est essentielle, le corps qui l’accomplit ne l’est pas. Les entreprises de médias choisissent donc aujourd’hui la nature de leurs lendemains.

Le moment est venu de cesser l’hypercondrie. Il est donc temps de sortir la tête du sable et de faire face aux défis qui sont les nôtres. Le journalisme sera important dans le futur. Ne le laissons pas être condamné par la fascination du passé.


Cet article est paru dans ComIn Magazine, le magazine Suisse des professionnels de la communication et des médias, et sur MediaPart.