Clement Charles

Clement Charles 's thoughts
June 6th, 2014

Teletext 2.0: welcome HBB TV

Colleagues outside Switzerland, Germany, Netherlands, UK and Vietnam are often surprised when I mentioned, that here in Switzerland, the bright place of HTTP and the country with mobile penetration of 2.8 per inhabitants, 1 swiss out of 2 goes at least once a day on the teletext, on TV or its online version, to get news, infos on programs or tips. In Switzerland, my company AllTheContent is one of the major provided of the teletext in the national languages and available as teletext services of all public broadcaster.


But the future is coming, and this future is called HBB TV. Below, find a a great video that demonstrate this exciting, ready to launch, TV technology.




August 16th, 2013

Growing and growing. AllTheContent is expanding. Join the adventure.

I just wanted to share with you a few presentation for 2 reasons.
1 / AllTheContent, my company, is recruiting sales agents in French and English, and looking for beta testing clients of new services.
2/ more trivial, I can test the slide share widget.
Feel to contact me for any question.

August 9th, 2013

Capturing and broadcasting odors and aromas with photos and videos

Capturing and broadcasting odors and aromas with photos and videos will be – for sure – an important trend in the decades to come, even in a shorter term. I was passionated by the subject from 99 to 2005, then focused on other “too early” innovation.

Coming back with the idea earlier this year, I was actually sure it existed already by now. Looking for it, there were no products but I found this great piece of content on Protein which talks about such tool. Still a design concept, soon a prototype and not so far from now, on the shelf on your electronic store. Check this article, on Aromastagram | An odor capturing camera imbues your photos with the scent of the moment.

Provide a multi-sensory experiment 

I have always been interested by multi sensory experiences and made a lot of trial / real size test / performance with that in my musical / party organizing years.

Closer from now and from the content industries, in 2005, we did sign a deal, DreamLanes, with France Telecom spin-off that had patent a odor-diffusion tech associated with ambient / nature video. Aromas where artificial flavors and/or essential oils. It could also diffuse steam like fog in the room.  They also had a “consumer product” called Videorama – check the product sheet . We, at AllTheContent, provided the content.

They were actually a lot too early. Most interested content industries were relaxation and…. porn ! They finally repurposed their offer for creating tailor made scent in cars or shops.

April 11th, 2012

Resell content… To produce more content

In this time of economic and industrial pressure on newspapers and magazines, the search for a financial and sustainable equilibrium in the digital landscape is a necessary imperative for all. In that logic, resell a part of intellectual propriety right after publication can be a very interesting low risk path.

It is not complicated to observe that most of the printed titles have a unilateral production process, which goes only one way, from production to broadcasting the content on various platforms to end as an archive, which is generally unused. Doing so, publishers are losing complementary income which could be generated by the reselling of those rights to other media.

To engage this type of process, the first thing to do is to have the adequate contracts with the journalists and the others creative within the production chain, that allow an integral session of the rights of the produced work, in addition to the usage in the salary given to the media, the rights to resell, to adapt and to translate the content. Of course, the content of agencies cannot be included in this lot and articles which are just adding a few words to star provided by news agency could not be redistributed.

On the basis of a solid and extensive property of the rights, the corporation then has to define its strategy of distribution by finding the right equilibrium between the generating new opportunities and the risk of cannibalization of its historical footprint. This last one can be considered as the combination of the physical zone of broadcasting of the media, of the language of the contents and of the topics which are treated by the publication.

The content in a language coming from a publisher limited to a single territory can be monetized in many other languages or in many other not competing territories, in many other types of media platforms, while limiting at the same time at the maximum risks of impacting the revenue related to the circulation of the original publication.

This strategy can definitely contribute to solve the vicious circle from which the Swiss and European press for more than a decade suffers. Indeed, media have, at the same time, less resource to pay their staffs while having lot more broadcasting outlets to fill up in a world with an increasing complexity. This naturally leads to lower quality services, thus less success, thus less revenue, thus less resource.

Generated new revenue without increasing the existing costs allows to find positive solutions to this paradox. Royalties generated by the sales of the contents allow to increase the quantity and\or the quality of the production resources, which engage and increase the relevance of the produced contents, thus of the audience and finally of the revenue. In that case, the virtuous circle is engaged. Those resources are enabling the creation of more original contents, truly in line with the identity of the media, and thus, with the value expectations of his historical target group.

Potential clients are not only media companies. In addition to be able to be provided all kind of current digital platforms (mobile, Web, DOOH) or coming platforms (interactive kiosks, games consoles, in – flight / in car entertainment), rights “distributed” could also be acquire by companies and institutions, which are always using more content to create added value for their clients, in their internal magazines, their newsletters or their corporate communications.

In bonus, with this distribution process, the media gives to its brand and its journalists, new opportunities of international visibility and in various kind of supports. Beyond revenues, a bit more fame is always a good thing. If we accept the idea that the Swiss press will not be saved by the government, by the corporation or by the iPad, the press will need to save itself, which is, at the same time, more exciting, more honorable and more poetic. In this logic, the redistribution of content will surly be one of the methods to get there.

 Clement Charles