Clement Charles

Clement Charles 's thoughts
August 9th, 2013

Capturing and broadcasting odors and aromas with photos and videos

Capturing and broadcasting odors and aromas with photos and videos will be – for sure – an important trend in the decades to come, even in a shorter term. I was passionated by the subject from 99 to 2005, then focused on other “too early” innovation.

Coming back with the idea earlier this year, I was actually sure it existed already by now. Looking for it, there were no products but I found this great piece of content on Protein which talks about such tool. Still a design concept, soon a prototype and not so far from now, on the shelf on your electronic store. Check this article, on Aromastagram | An odor capturing camera imbues your photos with the scent of the moment.

Provide a multi-sensory experiment 

I have always been interested by multi sensory experiences and made a lot of trial / real size test / performance with that in my musical / party organizing years.

Closer from now and from the content industries, in 2005, we did sign a deal, DreamLanes, with France Telecom spin-off that had patent a odor-diffusion tech associated with ambient / nature video. Aromas where artificial flavors and/or essential oils. It could also diffuse steam like fog in the room.  They also had a “consumer product” called Videorama – check the product sheet . We, at AllTheContent, provided the content.

They were actually a lot too early. Most interested content industries were relaxation and…. porn ! They finally repurposed their offer for creating tailor made scent in cars or shops.