Clement Charles

Clement Charles 's thoughts
June 26th, 2014

Journalists and Kindle Single.

This great post was published on Tuesday, June 24th, 2014 on the blog of my main company AllTheContent. I wanted to share it’s content with you. Hope you like it ; )

For a long time, there has been an empty space for texts that are not long enough to make a book, but are too long to be an article in a magazine. Those kind of text, with their “Natural Length” didn’t have a place to be, so, in order to put them on the market, the author had to cut down words so that it could be used in a magazine, or add to it unusual or previously unwanted information, to make a book out of it.

This happens especially with some kind of journalism, the one you put a lot of investigation and effort to, but don’t find the proper way to share to people.

Gladly, Amazon came out with a solution to this problem; the Kindle Single. Named Single in relation to the musical singles, records longer than a song but shorter than a full cd. Kindle Single is a format that allows users to keep the original length for their texts, accepting texts from 5,000 to 30,000 words.

But, how does it benefit you as a journalist? Why should you consider writing for a Kindle Single?

There are at least five advantages of the Kindle Single program, and you should keep them in mind before choosing the format you’ll write for:

  • Economic: The Kindle Single program lets the user choose the royalties percentage, the maximum being 70%, which is in a way a lot more than usual editorials give to their authors.
  • Legal: To submit to Kindle Single, your work can’t be on any public website that allows you to keep the rights for your texts.
  • Reach people: There are a lot of people looking for your kind of work, and this can be an opportunity for you to reach those people, looking for an article longer than a magazine one.
  • Keep your work as you want it: Kindle Single work as an editor but they give the author the option to choose how to publish his work, giving them a lot of control on the final result.
  • The massiveness of Kindle: Related to point three, Kindle not only shows your work to the people interested, but it shows it to a lot of people, almost all kind of device has a Kindle app to download and use, you’d reach users of: MAC, PC, Android, etc.

After looking at the advantages of the system, you might want to give it a try, there are a few conditions to fulfill to make your work a Kindle Single one:

• Length: 5,000 to 30,000 words
• List price: $0.99 to $4.99
• Original work, not previously published in other formats or publications
• Self-contained work, not chapters excerpted from a longer work
• Not published on any public website in its entirety
• They are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books.
• No story collections.


August 16th, 2013

Speaking at International Radio Festival

The fourth edition of the IRF in Zurich, Switzerland will run from Wed 4th Sep to Sun 8th Sep 2013, taking place once again at the beautiful private castle residence, Schloss Sihlberg in central Zurich.

The 4th annual IRF B2B Forum “World Cafe” will run concurrently to the on-air and event part of the festival, welcoming speakers such as Julian Schweizer, Swiss Online Publishing; Scott Fleischer, Tune-In; Christian Jones, RadioExpress James Cridland; Scott Cohen, The Orchard; Paul Noble, Pop-Up Radio; Alexandre de Senger, Traxx; Olivier de Simone,; Victor Callabero, LDR Interactive; Tim Heineke,; Nikhil Shah, Mixcloud; and Laura Manners,


I will be speaking in the B2B event on the opportunity for radio to resell rights on their content on Friday. Check the link for more information.





April 11th, 2012

Resell content… To produce more content

In this time of economic and industrial pressure on newspapers and magazines, the search for a financial and sustainable equilibrium in the digital landscape is a necessary imperative for all. In that logic, resell a part of intellectual propriety right after publication can be a very interesting low risk path.

It is not complicated to observe that most of the printed titles have a unilateral production process, which goes only one way, from production to broadcasting the content on various platforms to end as an archive, which is generally unused. Doing so, publishers are losing complementary income which could be generated by the reselling of those rights to other media.

To engage this type of process, the first thing to do is to have the adequate contracts with the journalists and the others creative within the production chain, that allow an integral session of the rights of the produced work, in addition to the usage in the salary given to the media, the rights to resell, to adapt and to translate the content. Of course, the content of agencies cannot be included in this lot and articles which are just adding a few words to star provided by news agency could not be redistributed.

On the basis of a solid and extensive property of the rights, the corporation then has to define its strategy of distribution by finding the right equilibrium between the generating new opportunities and the risk of cannibalization of its historical footprint. This last one can be considered as the combination of the physical zone of broadcasting of the media, of the language of the contents and of the topics which are treated by the publication.

The content in a language coming from a publisher limited to a single territory can be monetized in many other languages or in many other not competing territories, in many other types of media platforms, while limiting at the same time at the maximum risks of impacting the revenue related to the circulation of the original publication.

This strategy can definitely contribute to solve the vicious circle from which the Swiss and European press for more than a decade suffers. Indeed, media have, at the same time, less resource to pay their staffs while having lot more broadcasting outlets to fill up in a world with an increasing complexity. This naturally leads to lower quality services, thus less success, thus less revenue, thus less resource.

Generated new revenue without increasing the existing costs allows to find positive solutions to this paradox. Royalties generated by the sales of the contents allow to increase the quantity and\or the quality of the production resources, which engage and increase the relevance of the produced contents, thus of the audience and finally of the revenue. In that case, the virtuous circle is engaged. Those resources are enabling the creation of more original contents, truly in line with the identity of the media, and thus, with the value expectations of his historical target group.

Potential clients are not only media companies. In addition to be able to be provided all kind of current digital platforms (mobile, Web, DOOH) or coming platforms (interactive kiosks, games consoles, in – flight / in car entertainment), rights “distributed” could also be acquire by companies and institutions, which are always using more content to create added value for their clients, in their internal magazines, their newsletters or their corporate communications.

In bonus, with this distribution process, the media gives to its brand and its journalists, new opportunities of international visibility and in various kind of supports. Beyond revenues, a bit more fame is always a good thing. If we accept the idea that the Swiss press will not be saved by the government, by the corporation or by the iPad, the press will need to save itself, which is, at the same time, more exciting, more honorable and more poetic. In this logic, the redistribution of content will surly be one of the methods to get there.

 Clement Charles